Tap into the universal appeal of motion graphics. An animated sketch video simplifies concepts and explains them in a highly visual way. Animated videos perform well on all marketing channels. Your audience will be delighted, intrigued and motivated to action.
You know those projects that just feed your soul? This was one of them.
Many of us never stop to think about the lived experience of women experiencing incarceration and living with HIV. While this might seem like a very rare and small part of our society, the intersection of the homelessness, vulnerability and stigma these women experience is a burden too heavy for one person to bear. They like all of us need to help each other be seen, be heard and heal.
Client Need: Like all retailers, Kintec faced a major challenge adapting to the pandemic in 2020. How could they deliver quality products and services, while ensuring the safety of their staff and customers? Their solution: the Kintec One2One program. Kintec took the pandemic as an opportunity to create an even better retail experience for customers.
Solution: All the important information customers needed to know to access Kintec products and services safely were outlined in an engaging animation. The video clearly pinpointed customer needs and walked the viewer through the few easy steps needed to get the perfect shoes.
Client Need: Fisheries and Oceans Canada (DFO) is a science-based department of the Federal Government of Canada. A big part of their work is measuring and monitoring fish populations. Salmon are a key species within Canadian waters. DFO wanted to convey the science behind salmon stock assessment to the broader public.
Solution: This video took a playful approach to explaining the science of salmon stock assessment or, in other words, “how we count salmon!”. The hand drawn visuals and bright soundtrack made the topic more engaging and accessible to a broad audience and brought new attention to the important work of the DFO.
Client Need: In many ways, proportional representation offers a better way of voting than our current winner-takes-all system because it more accurately reflects the true views of the population. The challenge is explaining proportional representation in a clear way so that people can make informed decisions about the kind of voting system they want.
Solution: This video mixes live footage with animation to explain how proportional representation works. It takes a complex topic and breaks it down into clear, manageable ideas to help people understand a new way of exercising democracy.
“I highly recommend Drawing it Out. Yolanda is talented and experienced.”
